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Tips for Writing Great Garage Sale Posts

Tips for Writing Great Garage Sale Posts

Now that you’ve chosen a date to host your sale and gathered items to sell, it’s time to start thinking about how you are actually going to get people to your sale. Serious shoppers target the neighborhoods most likely to have what they want. They scan for those areas when planning their routes and prioritize the most promising sales.

The headline isn’t the place for your full address. It is the place for your subdivision name, part of town, street name, or whatever briefly identifies your location as a place shoppers might choose to prioritize. It may sound obvious, but people still forget to include sale dates, times, and addresses in their listings.

It’s ok to be vague about how long your sale will last, but the start time is absolute. Remember to consider early birds when planning the hours of your garage sale. In order to get the most eyeballs on your listing, you’ll want to employ these best practices when it comes to creating your yard sale online listing. Spending some time up front to create a compelling ad will pay for itself in the number of potential customers you will attract

To attract a throng of shoppers your garage sale ads have to tell garage salers that you have what they want. It’s not enough to say. “something for everyone” or “too much to mention.” Effective garage sale ads— the kind that attract sell-out crowds—have attention-grabbing graphics, catchy headlines, good photos and a list of specific items that people go to yard sales hoping to find. Of course what people want varies, but generally, if you have items to sell that fall into any of the following categories, list the best ones in your ads. Garage Sale ad Your headline should be catchy enough to get shoppers to read the rest of your ad and it should tell them the what and where, briefly of course. Use an attention-getting headline: “Moving Sale – Bedroom Furniture, Tools & Lawn Equipment” or “Star Wars Collectors Wanted – Collectors Yard Sale.”
  1. Snap a few photos of your best stuff (the biggest or most desirable pieces, not the junk) and add them to your online ad. If photos are free for your newspaper’s online listings, include them there too. Make sure your photos are well-lit and in focus. Snap them outside, if possible, and avoid using the flash. Bad photos are worse than not having them at all. ALWAYS include photos of your items.
  2. Your “what” is where you tell shoppers why your sale is more promising than the rest. Be sure to list the brand names and types of items that will be for sale.
  3. If you are selling clothing, list the sizes in the ad.
  4. Be sure to list any collectibles for sale that buyers may be searching for.
  5. Include the time, date and address of the sale. Include major cross streets for easy navigation.

State what to expect

When creating posts to inform people of your garage sale, you want to ensure clarity is your top priority. Explain whether you will be taking electronic payments or cash only. 

Inform Them of Items to Expect

Some things—like craft supplies, baby clothes and toys, tools, musical instruments, and sports equipment—appeal to a particular audience. To maximize your chances of selling these items, you might want to call them out in your listing. Big-ticket items like furniture and vehicles should also be mentioned.

Remember Safety

Try to provide as little personal information as possible in your listing and caution when interacting with people through Craigslist and other websites. Set up your sale in your yard, driveway, or garage, and don’t invite shoppers inside your house. If your home is in a high-traffic area, or if the roads in your neighborhood are too narrow to accommodate the extra parking when you need it, consider locating your sale at a friend’s house. Always check your HOA’s and local government to make sure garage sales are permitted in your area and comply with any requirements they might have. I also always keep my more expensive items at my garage sale on a table near me. 

Proofread Your Posts

People probably will not care if you misspell a word or two in your post. However, typos count against when people are searching for a specific item using keywords. If they’re looking for an “accordion,” your “acordion” may not appear in their search results. Typos in your address are terrible, as they may send shoppers somewhere else entirely. 

Once you’ve taken the time to write your garage sale post, I suggest you post your garage sale on social media. Remember there are local GS groups, community pages, local buy and sale groups, your neighborhood social pages, and craigslist. Post often, and remember to include your dates, times, address, and payment methods. 

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